Science and Business – A Powerful Combination

Science is about experimenting and observing to develop a deeper understanding of the world around us. This knowledge is then used to create theories that can be tested. This method of science results in innovations that improve people’s lives, such as new drug therapies and advances in healthcare. Business is about identifying the requirements of society and developing innovative products that meet those needs, while taking into account the possibility of growth, profit margins and social benefits. Science and business are a powerful combination that propels our world forward.

Science-based breakthroughs are seldom successful without the backing of the business community, who recognizes the need for the innovation and is eager to make it available to the market. In most cases, that means that scientists have to be savvy in the business of things.

One approach is through the increasing use of science to business (S2B) marketing, which helps researchers more efficiently market and sell their work, while also protecting intellectual property. Some universities have established S2B centers and journals are dedicated to increasing S2B.

There is also a place in business for « softer » skills, which can provide solid foundations for success. This includes critical thinking and communication as well as project management. This is the reason that top universities such as Woxsen offer undergraduate programs that equip students with the necessary tools to excel in business. The Bachelor’s of Science in Business is a 120-credit program which offers a choice of concentrations in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.

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